How Your Business Can Make an Impact on the Web

There’s no question about it- your business must be online. This might feel optional to you on a personal level and in that case you’d be right. Many aspects of the internet are strictly for fun. But if you want your business to be competitive, it must be easy to find on the internet. You don’t need a multimillion dollar website, or anything close to that, but you do need a website (or some equivalent web presence). Whereas people once used phone books to find out who was offering what services, hardly anyone does this anymore. Where people go now to find the products and services they’re seeking is the internet.

You must have a website. This has already been established. What has yet to be said, though, is that you need more than just a single page that has your business name and your business address and phone number on it. You need to tell people who you are, what you’re about and a description of what you do on your website. You need to have at least three pages on your website. When it comes to the business owner, and the employees, you need to have a special page that tells people what they do for the business.

Telling what the business does, and also how it operates, should be on another page. You need to have one webpage that has specific contact information. This would include your hours of operation, address and phone number. Basically anything to help people reach you.

You have to send out direct mail. You have to think, or at least postulate, this is counterintuitive to a certain degree. If you are trying to attract online potential customers, why do anything off-line at all? Really, this is the point. You need to build your web presence online. It is important to let everyone know that you are there, even those that are off-line most of the time. When you send postcards out, you will have links to your social media profiles and your websites. And when they receive the postcards, if they take action and go to your sites and profiles, you will start getting additional traffic. You can send a letter with the postcard as well. It’s all about providing a benefit, such as a coupon or discount code, which will motivate them to go to your site and buy something. Read more Optimize NC!